🚨 ENROLLMENT NOW OPEN
Enrollment is now open for the next Shed Sales Leadership Coaching Group through October 23. Space is limited to 8 leaders, so apply now to reserve your spot.
Transform Your Sales Leadership with a 12-Month Peer Coaching Program
Shed Advisor
Sales Leader Peer Coaching
WITH LOREN MILLER
ABOUT LOREN MILLER
Meet your COACH
Loren, a Full Focus certified coach with extensive leadership experience in nonprofits and sales teams, is passionate about helping small business leaders and their teams create effective processes while empowering them to gain clarity and focus amidst the demands of work and life.
WHY JOIN
- Expert Coaching from Loren Miller
- Peer-to-Peer Learning
- Step-by-Step 12-Month Roadmap
- Build a High-Performing Team
- Leadership Growth & Self-Development
- Flexible, Collaborative Learning
A monthly 2-hour session where a small group of shed sales leaders work through real leadership challenges together.
Here’s how each session runs:
0:00 – 0:15
Wins. What’s working. Positive momentum.
0:15 – 0:45
Monthly topic deep dive. One focused area. Real discussion, not lecture.
0:45 – 1:15
Challenges roundtable. What’s broken, stuck, or unclear since last month.
1:15 – 1:45
Peer coaching. The group goes deeper on the real issues, thinking together.
1:45 – 2:00
Commitments. Every leader states one concrete action. Accountability follows next session.
PROGRAM OVERVIEW
12-Month Sales Leadership Peer Coaching Calendar
January
Sales Vision & Goals
• Translate company goals into team targets
• Align activity with lifestyle & seasonality
February
Sales Process Design & Consistency
• Create a repeatable framework
• Train reps to guide customers without overwhelming
March
Building & Leading a Sales Team
• Hire, onboard, and motivate salespeople
• Identify traits of top performers
April
Customer Psychology & Buying Triggers
• Why people buy sheds: storage, lifestyle, investment
• Shift conversations from price to value
May
Prospecting & Lead Generation
• Generate local leads
• Balance digital and in-person strategies
June
Rapport & Trust-Building
• Connect beyond sheds: stories, lifestyle, community
• Handle objections with empathy
July
Presenting Solutions vs. Features
• Focus on solving problems, not specs
• Use storytelling in sales
August
Social Proof & Referrals
• Leverage happy customers
• Build referral programs and use testimonials
September
Overcoming Objections & Price Pressure
• Shift from discounts to value
• Roleplay common customer pushbacks
October
Creating Urgency Without Pressure
• Seasonal timing, inventory limits, financing deadlines
• How to nudge vs. push
November
Follow-Up & Closing Strategies
• Create structured follow-up plans • Techniques for asking for the sale
December
Leadership Growth & Self-Development
• Reflect on the year
• Plan growth for the next 12 months